paws for thought – why top brands are using animals in their videos

Last week when I was scrolling though my Facebook feed, a mixture of ads and articles sharing various opinions and points of view about the new US president elect I suddenly came across this video.

Last week when I was scrolling through my Facebook feed, a mixture of ads and articles sharing various opinions and points of view about the new US president elect, I suddenly came across this video.

Every house needs a yard like this.(via ViralHog)

Posted by Distractify on Tuesday, June 7, 2016

I clicked on it and liked it and then many of my friends followed suit. Why? Because in a sea of fairly depressing news it made us feel happy and positive and we wanted to stay connected to those feelings as long as possible. Each time we shared the video it was another little hit. That may explain why this video has 26 million views on Facebook.

The connection between people and animals is big.

“In 2012 Canadians spent 6.5 billion dollars on their pets.”
Pet Industry Joint Advisory of Canada

But you don’t have to sell pet products to benefit from this. Smart brands like Kleenex have figured out a way through branded content to connect the positive feelings we have about animals to their product.

And it’s not only B to C brands that are doing these kinds of ads. Check out this ad for a non-profit organization.

The beauty of this ad is as it has no dialogue, it can be easily shared in multiple languages.

Successful brands know they have to connect positive feelings to their product. One of the most effective ways to do this is with animals. Android’s “Friends Furever” was the most highly shared branded video in 2015 with over 22 million views.

The evidence is clear but in case you have any lingering doubts we leave you with this and dare you not to share. ?

Jessica Wright

co-founder